The use of PM motors in automated processes and production lines is gaining ground globally. This is due to electric motors with permanent magnets offering enhanced performance but with reduced costs, space, maintenance and energy compared to more traditional, asynchronous motors. And the success doesn’t stop there, since PM motors can be optimise even further. Magnet technology plays a crucial role in this; which is precisely why Bakker Magnetics in Science Park Eindhoven is increasingly entering into collaboration with electric-motor developers.